Educator, jeweler and founder of Metalsmith Society.
*This article contains a few affiliate links, support of these links allows me to continue to provide free content on the daily!
Today I wanted to share some of my favorite resources for both my jewelry business Corkie Bolton Jewelry and Metalsmith Society!
APPAREL, STICKERS AND OTHER MERCH.
This awesome company creates my vinyl stickers and magnets. They also have packaging, labels and hot sauce?!? Can't vouch for the hot sauce but the stickers, service and speed of delivery is AWESOME.
Whether you are a jewelry business, gemstone dealer or other maker throwing a few stickers in an order is an awesome touch. You can get a $10 credit when you use my link!
I have been using Printful since I offered my first coffee mug with the Metalsmith Society logo two years ago! They are my manufacturer of drop-shipped items. This means when you place an order they create your item and ship it directly to you. Here are some pros + cons:
-You make no investment in stock, you simply create a digital mockup, place in your store in whatever colors and sizes you would like.
-They carry some great brands that have transparency about their factory practices.
-The order is shipped directly to the customer and it makes selling internationally a breeze.
-I don’t personally inspect orders prior to shipping and mistakes happen. Crooked prints, incorrect items etc. (however with photo proof they send replacements.)
-You are paying a higher cost.
-Since you have no stock you can’t do size exchanges, your only option is to buy the customer a new shirt which I often do because I don’t want anyone to be bummed out with a shirt that doesn’t fit.
For a jewelry brand this could mean selling a coffee mug or tote bag with your awesome logo. It is a great way to provide additional merchandise and ways for your dedicated customers to support you! Printful works with Shopify, Etsy, Big Cartel, Squarespace and many, many more. Doesn't cost anything to sign up, you only get charged when you get an order!
Let's say you want to raise money, either for your business or for a charity by selling t-shirts or other merchandise...Bonfire allows you to do this with ease. They are AWESOME. The way it works is you create a campaign (the average is two weeks) then you use your social media and email list to let your followers know you are selling items. At the end of the campaign Bonfire ships each order directly to your customers and you get paid. You don't have to invest in inventory and there are no additional costs, they just take whatever their cut is for each item sold. The quality of the print is SO good. Can't recommend them enough! This is a great way to raise money and diversify your income during the COVID-19 epidemic! Use my code and you get an extra $1 per shirt sold on your first campaign!
Tower Press is a women owned, small business that does branding, design work and much much more. I have had them create all of my enamel pins, they have created patches for me, holographic stickers and sticker sheets. They are awesome to work with and create beautiful things!
EMAIL MARKETING + WEBSITE
Email marketing is SOOOOOO important. My only regret in business is that I didn't start and utilize my email list sooner for both my jewelry company and Metalsmith Society. I have a whole article on email marketing you can read here.
Flodesk is my favorite email marketing provider I've tried because the emails are effortlessly beautiful. That saves me so much time! You can get grandfathered into a $19 a month rate ( 50% off) when you use my code!
Shopify has been my preferred e-commerce hosting provider for two years now. I wrote an article about my experience here. There are many choices out there that frankly, I have no experience with but I have found Shopify to be an awesome option for those selling products. To get people to your Shopify website you want to use your email list and Instagram! Shopify has a nice integration that allows you to tag products on Instagram which I have found led to an increase in sales!
PACKAGING + SHIPPING SUPPLIES
I'm obsessed with MOO, they are a local business here in Rhode Island that prints all my business cards, note cards and promotional items. I love their gold foil options and I also love the matte finish option on the business cards. I don't use the word "love" lightly! Orders are quick and customer service is fantastic, anytime things haven't been perfect they have worked with me. As jewelers I think it is a nice touch to add a little card with purchase that describes how to care for your jewelry and/or a thank you note that maybe even mentions sharing their purchase on Instagram. You can get 25% off your first order with my code!
I love this eco-friendly company and use their custom boxes, rigid mailers and bubble mailers. You can order a sample kit to get started and it's definitely worth it, they have all types of recycled and recyclable options to make your shipping more eco-friendly. They also have custom branding options!
I get asked all the time about my beautiful packaging for Corkie Bolton Jewelry. I love the soft touch boxes from Rio Grande and the velvet pouches both with hot foil impressions on them. Purchased in volume these lovely packaging options only end up adding a few dollars cost per order and I think they are well worth it.
Stuller also has AMAZING packaging options, I get my custom printed polishing cloths from them. I include one in every order ;) For the added cost of a few dollars I'm providing a really nice tool for my customers to keep their jewelry looking amazing and they think of me every time they use it! Win win!
DYMO LabelWriter XL
I have been using this thermal printer (no ink) for two years and it is AMAZING. Before I had this I would print out shipping labels, cut them out and tape them, which once it got to a certain volume of orders was very annoying. This machine plugs into my computer and integrates super easy with Shopify. It saves me trips to the post office when i can print my own USPS labels and drop things in the mailbox.