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Posted by Corkie Bolton on

If you are a small, independent jewelry brand (I'm a one woman show 🙋‍♀️ ) your Instagram page is often your PRIMARY MEANS TO ADVERTISE YOUR WORK. I know one thing I have struggled with is what to post about (besides the jewels, lol.) When I first started my @corkieboltonjewelry page I was all. over. the. place. Yes, I would show you my jewelry but I would also show off my lunch, a random selfie and other strangeness that were truthfully not "on brand" and had nothing to do with my work. Then I went to the other extreme, my grid had to be PERFECT, every post was "here is a thing to buy." That got super boring and also tiresome to keep up. So now I am in the middle of those two extremes, and I think that is where we should all be. I want people to get to know me, because I am the person behind my work so I show glimpses into my life (but I ask myself "do people care what I had for lunch?" probably not, lol.) I balance these posts with photos of my work, but also progress shots and explanations of how things are made. People LOVE THAT. Customers want to get to know you and they are curious to see how your work is made! With all that said, here is a list of ten post ideas for your Instagram feed if you get stuck in a rut! 

1. A video of you working on a piece.

Video seems to be having a moment on Instagram right now! Putting together a quick 5-30 second video showing off what you do to create a piece can really captivate your audience and get them more invested in your process.

2. Share a self-portrait and tell us a few things we may not know about you.

When your followers can connect with you on a deeper level, it makes them want to support your business. Sharing where you went to college, your beloved cat's name or the fact that you are a crazy plant lady along with a wonderful picture of your face can deepen your connection with your audience.

3. Share an image of your studio space.

It's where the magic happens! A creative person's workspace always fascinates me and I know others will be interested in yours as well.

4. Tell us how you got started making jewelry and show a piece you made a long time ago.

One of my favorite posts I did a few years back was a picture of rings I had made in high school. A #throwback piece can show how far you've come, how an idea has evolved and allow you to tell your origins story.

5. Share a tip about how you create your work or run your business.

Perhaps you have an interesting and visually appealing way of setting up your pieces for soldering, or you are an organizational genius and you share how you store your gemstones! Doing a little tip can benefit your audience (since you likely have other jewelers following you) it can inspire others and is generally a great post for engagement.

6. Show us your favorite piece to make and tell us why.

This is an opportunity to highlight a piece you love, and you can talk about the inspiration, how long you've been making it, whether it comes in other variations or ask if it should be made in other variations ;)

7. Share a video of your favorite jewelry making technique and talk about the technique.

We are back to video again, perhaps you do a hammered texture and you want to show off covering the surface of your piece or you want to demonstrate setting a stone. Even super simple techniques are FASCINATING to people that do not make jewelry. It is more effective at showing that your pieces are handmade than using #handmade lol.

8. Tell us the name behind your brand and show off your packaging.

Perhaps it is your name (again,  🙋‍♀️) explain why your business is your name. In my case because I am that one-woman-show that designs and fabricates everything. You can also talk about your packaging, think about when you're shopping and how much packaging can draw you in to a particular brand. If you use eco-friendly packaging and this is something you want your brand to be about and connect with those that care about that you can highlight it!

9. Show us your best seller.

When you talk about a piece that has done well, it is an opportunity for your customers that have bought it to chime in! You can talk all about what makes the piece great. Bonus points if you have a customer pic to share WEARING YOUR BEST SELLER.

10. Image of raw material and educate us on what they are.

Sheet metal, wires and gemstones are pretty interesting before we even do anything to them. This is a great opportunity to educate your followers about what you use to create your work and why. What draws you to particular gemstone? Do you use recycled metals?

It can be really hard for me to post daily, and I'm sure it is hard for others as well! Hopefully this article gave you some ideas for posts! As jewelers we do want to show off the pieces we have for sale but we also want to work in some storytelling!

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  • Hi Corkie,
    A great idea for studio tours! So interesting to see another workshop area. Having just started in this field a year and a half ago, and now actually starting the business end, I have much to learn!
    Mike B.
    Annealing Dog Jewelry (on Etsy)

    Mike Beardsley on
  • Thank you for these ongoing Inspirations. I’ve been at this off and on since 1982, and there’s still so much I need to learn, especially in the digital realm. I love your posts on IG and usually learn a little something new every week from you and your followers; much gratitude. One thing that baffles me is where to find the time to do all this “not actually making jewellery/art” stuff! Especially when also juggling Day Jobs and a home life. Wish you could bottle your energy and focus and sell that!
    Cheers from Canada, Eric aka @Memoryboxer

    Eric Allen Montgomery on
  • Great tips Corkie! I don’t know that I’ve ever done a post about ME…and you’re right, I always enjoy those posts from other artists because I’m always curious to hear the “how I get here” stories. And thanks to Liz Lloyd for being the first commenter…I decided to comment so that you can have #commentsbyLizs Hahaha!

    Liz Stefany on
  • Hi Corkie, These tips are brilliant! I recently started my jewellery business – Liz Lloyd Jewellery – and I’m at the stage of working out what to post every day on my Instagram feed and in Stories. It’s a balancing act between selling to people and showing them what you do and how you do it. Thanks once again and have a lovely weekend. X :)

    Liz Lloyd on

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